Market Potential
Find more customers for your products and services
Right now, determining your addressable market is a dark art that relies on assumptions, estimates, and widely varied data sources. You’re likely betting on potential customers by instinct without getting a true picture of your success rate.
Nousot Market Potential automates your market opportunity analysis. Now you can spend your resources capturing and serving the right customers rather than guessing about who they are.
How It Works
Nousot Market Potential is a data science machine that delivers a custom predictive model just for you, with little to no effort from your team. Here’s what it does:
1. Collects the sales data you already have for the product you’re looking to boost.
2. Augments your sales data with macroeconomic data from GlobalPulse, Nousot’s built-in external data cache.
3. Identify the drivers of demand for your product across geographies by examining the billions of relationships and predictive variables hidden in all the data sets.
4. Segments geographies into granular clusters that share demand similarities. These are your potential markets.
5. Calculates a forward-looking likely capture rate for each potential market along a time horizon that you specify.
6. Ranks your potential markets according to whatever business criteria are important to you, like sales districts or product dealers.
7. Delivers your potential markets to the ZIP level, as well as their likely capture rates alongside your real penetration rates.
8. Presents all results in an interactive UI that you can design according to your business users’ needs and workflow.
9. Refreshes your market potential intelligence by updating the predictive model with new data as it becomes available—continuously and infinitely.
Product Benefits
Nousot Market Potential
Data-driven sales and marketing
Nousot consumes and analyzes large volumes of moving, real-world data, plus all its history, in revealing your potential markets. Now you can know who’s really ready for your products and tailor your efforts to attract them.
Increased penetration rates
With a more precise understanding of your geographic markets, you can close the gaps in your sales performance. Customize products, tweak product mix, and hone sales strategies to consider unique environmental differences across potential customer groups.
Productive partner relationships
If you’re a retailer or manufacturer with a distributor and dealer network, you can activate that network like never before. Use Nousot Market Potential to develop partner scorecards, incentive programs, and feedback loops.
Competitive agility
Nousot equips you to not only know potential markets but predict them. With an autonomously updated model, you’ll be able to monitor market movement, spot emerging trends, anticipate impacts on your business, and act accordingly.
Nousot can help you bring your product benefits to life.