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At the root of our predictive analytics solutions is our autonomous data science machine. Meet your new assistant.

What’s under the hood?

​The short answer: artificial intelligence, our own deep learning engines, and tons of data.

Everything lives in the cloud, so there’s nothing for you to install or integrate. And it all works together to deliver always-current predictive analytics.

The Nousot data science machine helps you make better, faster decisions for the future of your business in today’s sea of information.

The Brain

The core of our data science machine

The Nousot Brain is always on. Powered by AI, it observes and learns from data, nonstop. The Brain produces predictive analytics autonomously, in hours and even minutes, and improves them over time.

Brain component 1: Deep learning engines

At the heart of many business problems are math problems, like predicting values (forecasting), grouping elements for similar treatments (clustering), and determining the likelihood of particular outcomes (propensity).

These math problems are well known. The steps for solving them are complex but highly repetitive. They’re perfect for automation.

So we built three autonomous engines:

Nousot Forecast

Nousot Cluster

Nousot Propensity

These engines handle the core steps of data science—those that take so much time away from actual data scientists, and some that humans cannot match:

  • Collecting the data
  • Processing it for analysis
  • Enriching it with GlobalPulse
  • Exploring its every nuance and full history
  • Determining an optimal modeling technique
  • Identifying and testing every predictive variable
  • Building the model
  • Comparing the result against actuals as they come in, and spotting every deviation
  • Updating the model with perfect vigilance across all its source data increasing the model’s predictive power over time

As new data comes in, Nousot’s predictions improve.

Brain component 2: Genetic algorithms

The Nousot Brain is more than deep learning engines. It is the combination of deep learning engines and genetic algorithms.

When our engines build a prediction, they invite genetic algorithms to the party—and this is where the Nousot Brain really comes to life.

Our genetic algorithms force the Brain to destroy 20% of the neural network architecture underlying every prediction it builds, in every update cycle.

Because the Brain is constantly vaporizing a chunk of each prediction, it is also constantly replacing those chunks with new data, and rebuilding each prediction. This makes the results stronger.

Over four to six cycles, the Brain improves its accuracy by 40-50%

The Nousot Brain learns. It doesn’t just rely on memorizing data volumes, the way smart people don’t rely on memorizing facts.

Instead, it learns from experience and context, like humans do—but at superhuman speeds.

The key partner for our data science machine:


Nousot builds and updates predictive analytics with little human intervention. But it does need you for two things:

1. Your Data

Our data science machine needs to know your target — that is, the thing you want to predict. The data that you already have for your target gives our machine a starting point.

When you provide your data to Nousot, The Brain handles the transformations that ready your data for analysis, then examines your data together with GlobalPulse data, and surfaces both the internal and external variables that impact your business.

More data is always better. Our machine can work with low-volume, data, but prediction accuracy will improve at a slower rate.

2. Your Creative Analysis

Our machine performs the core steps of data science: collecting and prepping data, and building and updating predictions.

But what it predicts, and how you use the intelligence it produces, is up to you.

Nousot can’t replace your talent, experience, and judgment, but it can free up your time to actually use them.

Contact Us

Put our autonomous data science machine to the test against your own predictions, or give it a shot at the predictions you’ve been waiting to build.